Text messages as an effective tool in marketing campaigns 

Text messages are delivered directly to the recipient’s phone and are often read immediately. Unlike email, which may go unread or end up in a spam folder, SMS ensures your message reaches customers quickly. This makes Tavoittaja especially useful for marketing campaigns where timing is critical, such as flash sales, campaign days, or event reminders.

Text messages can be precisely targeted based on factors such as your customers’ location, purchase history, or interests. This enables personalized offers and messages that speak directly to the recipient. Personalized communication increases the effectiveness of marketing campaigns and customer loyalty. With Tavoittaja, this is easily managed using custom data fields, which can be freely created for contacts and linked to messages, pulling information from each contact’s details.

SMS messages enforce brevity, making them easy to understand and effective as a marketing tool. A clear message with an offer or call to action prompts recipients to respond quickly. Overly long or complex messages are easily overlooked, so concise and engaging content is key to success.

You can automate the sending of your text messages using Tavoittaja’s API, allowing your campaigns to be scheduled at specific times or based on customer behavior. This enables, for example, birthday messages, cart reminders, or seasonal offers without manual effort.

While text messages work well as a standalone channel, their effectiveness can be enhanced by combining them with other marketing channels, such as email, social media ads, or mobile apps. Tavoittaja also provides reporting tools, allowing you to track campaign results and optimize messages for future use.

Text messages are almost always read and reach your recipient regardless of whether they have internet access or apps in use. This makes SMS campaigns a particularly reliable tool when you want to ensure that an offer or information receives maximum attention.